Senior level marketing
with design thinking
I’m an experienced Head of Marketing with over 25 years’ experience across manufacturing, distribution, and foodservice sectors. My career began as a Marketing Apprentice at Pilz Automation Technology, where I developed my passion for communication and went on to complete my CIM qualifications. With a natural eye for design, I later gained an HND in Graphic Design, a decision that perfectly complements my marketing background. This combination allows me to bring projects to life both visually and strategically, creating content and campaigns that are creative, cohesive, and delivered efficiently, whether working independently or in collaboration with agencies.
I’m practical by nature and passionate about marketing (whether that’s steel, windows or food) that works in the real world, turning strategy into action and ideas into outcomes. I’ve led national marketing functions, delivered brand transformations, and managed digital projects that improved visibility, engagement, and commercial performance.
What defines my approach is a balance of creativity and discipline. I enjoy building clear, joined-up communication that connects people, from boardroom discussions and trade networks to the end customer. I thrive in fast-paced, multi-channel environments where marketing plays a visible, measurable role in business success.
I’ve worked with established brands and growing organisations alike, helping them define their story, modernise their marketing, and deliver campaigns that leave a lasting impression.
Whether leading strategy, shaping a brand, or creating something new, I’m driven by collaboration, clarity, and the belief that good marketing should always make a real difference.
Digital Marketing
I have strengthened digital marketing by leading website redevelopment, optimising SEO, and delivering targeted online campaigns that enhance brand visibility and generate quality leads for installers.
Strategic Marketing Planning
Design and delivery of marketing for key audiences built from business goals and objectives.
Content Development
Driven content development that showcases value proposition and supports customer growth. Across Web, socials, email and print.
Campaign management
A wide range of projects from briefing to execution and delivery across a range of platforms.
Graphic Design
From developing in-house design teams to delivering on major complex artwork projects.
Corporate and Brand Identity
From corporate global identity and rebrands through to SME and non profit branding. including development of brand guidelines and implementation across touchpoints.