Following an MBO the board were looking for a fresh energy and new culture for the business.  Working alongside them I led the definition and implementation of a new strategy, mission, and vision. From the translation of high-level goals into a practical framework that could be embedded across the business.

To ensure effective rollout, I developed a comprehensive communication and engagement plan, including the creation of core company values designed to drive understanding, alignment, and buy-in. Internal communications were delivered through a series of 1:1 roll out sessions, Various display and signage, Internal newsletters and an internal app.

I led a series of digital transformation projects designed to strengthen Glazerite’s online presence and enhance the customer experience. This included delivering several full website redevelopments to improve usability, performance, and SEO visibility, ensuring our digital platforms reflected the quality of our brand.

I introduced a marketing automation system that connected email, social media scheduling, and web lead tracking, allowing us to measure and improve every campaign. Alongside this, Developed and introduced a suite of digital marketing tools for our installer partners, including a new website CMS capable of launching fully branded, SEO-optimised sites within days.

To support consistent branding across all channels, I also scoped and deployed an internal asset management system, giving both our team and our installers easy access to on-brand content to drive their digital growth.

When Kelly’s Heroes was founded in 2019, it carried a powerful mission: to prevent suicide and support mental health through awareness, training, and open conversation. As a non-profit with limited resources, I’ve supported the charity since its launch, helping to define its brand identity, shape its communication strategy, and bring its message to life across digital and community platforms.

From creating the charity’s visual identity and tone of voice to designing campaigns that connect with schools, communities, and businesses, my role has been to help Kelly’s Heroes grow reach with their fundraising and delivery of their services. 

I’ve led the design and promotion of major fundraising events, including The Loneliest Road cycle across Europe and the USA and Rock Bottom, the 2025 ride from Gibraltar to England. These campaigns combined storytelling, sponsorship activation, and digital engagement to raise both awareness and vital funds.

I'm currently working on refreshing the branding, fresh marketing materials and development of a new website.  The website was previously  managed by an external resource and is very dated.

Introducing Ernie, a fresh face to fenestration...

In an industry often driven by products and performance, I wanted to create something that felt more human, a campaign that could connect people with Glazerite’s values, not just its products. That’s where Ernie was born: a friendly, guiding character designed to personify the brand and embody our four key principles — People, Passion, Performance, and Partnerships.

Ernie brings warmth, clarity, and approachability to Glazerite’s communications, helping us talk about complex ideas like technical support, product choice, and customer service in a way that feels engaging and accessible. The campaign launched across internal and external channels, from staff communications and training materials to social media, exhibitions, and customer-facing content.

The response has been overwhelmingly positive, helping Glazerite stand out with a tone that’s fresh, distinctive, and full of personality, while staying true to our reputation for quality and reliability. Ernie now acts as a recognisable symbol of who we are and how we work: by your side, every step of the way.